![]() ![]() In this review paper, we swiftly familiarize readers with the introductory concepts of behavioral finance and their salient readings with some empirical evidence. This review paper indoctrinates readers into the introductory concepts of behavioral finance with their prominent literature and empirical evidence. Behavioral finance is a fast-growing branch of financial economics, making this review paper beneficial to academics for developing leading-edge usages of financial theory that behavioral finance underlies and undertaking empirical studies on behavioral finance models. ![]() When many anomalies challenge efficiency market hypothesis and rationality, behavioral finance theories are developed to investigate the psychological effects on human behaviors and how their cognitive biases explain why the market is inefficient and anomalies exist. ![]()
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